{"id":442,"date":"2026-03-02T20:56:21","date_gmt":"2026-03-02T20:56:21","guid":{"rendered":"https:\/\/sellerroad.net\/?p=442"},"modified":"2026-03-08T06:21:30","modified_gmt":"2026-03-08T06:21:30","slug":"product-sourcing-sales-200-percent-guide","status":"publish","type":"post","link":"https:\/\/sellerroad.net\/en_us\/product-sourcing-sales-200-percent-guide\/","title":{"rendered":"\ucd94\uac00 \uc0c1\ud488 \uc18c\uc2f1\uc73c\ub85c \uae30\uc874 \ub9e4\uc7a5 \ub9e4\ucd9c 200% \uc62c\ub9ac\uae30: \ud06c\ub85c\uc2a4\uc140\ub9c1 \uc2e4\uc804 \uc804\ub7b5\uacfc \uc911\uad6d \uc18c\uc2f1 \uac00\uc774\ub4dc"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/sellerroad.net\/en_us\/product-sourcing-sales-200-percent-guide\/#%EC%99%9C_%E2%80%98%EC%B6%94%EA%B0%80_%EC%83%81%ED%92%88_%EC%86%8C%EC%8B%B1%EC%9D%B4_%EB%A7%A4%EC%B6%9C%EC%9D%98_%ED%8C%90%EB%8F%84%EB%A5%BC_%EB%B0%94%EA%BE%B8%EB%8A%94%EA%B0%80\" >\uc65c &#8216;\ucd94\uac00 \uc0c1\ud488 \uc18c\uc2f1&#8217;\uc774 \ub9e4\ucd9c\uc758 \ud310\ub3c4\ub97c \ubc14\uafb8\ub294\uac00<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/sellerroad.net\/en_us\/product-sourcing-sales-200-percent-guide\/#%EC%95%84%EB%A7%88%EC%A1%B4%EC%9D%B4_%EC%A6%9D%EB%AA%85%ED%95%9C_%E2%80%98%ED%95%A8%EA%BB%98_%ED%8C%94%EA%B8%B0%EC%9D%98_%EC%9C%84%EB%A0%A5\" >\uc544\ub9c8\uc874\uc774 \uc99d\uba85\ud55c &#8216;\ud568\uaed8 \ud314\uae30&#8217;\uc758 \uc704\ub825<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/sellerroad.net\/en_us\/product-sourcing-sales-200-percent-guide\/#%EC%B6%94%EA%B0%80_%EC%83%81%ED%92%88_%EC%86%8C%EC%8B%B1_%EC%A0%84%EB%9E%B5_%EC%95%88%EC%86%8C%ED%94%84_%EB%A7%A4%ED%8A%B8%EB%A6%AD%EC%8A%A4%EB%A1%9C_%EB%B3%B4%EB%8A%94_4%EA%B0%80%EC%A7%80_%EC%84%B1%EC%9E%A5_%EA%B2%BD%EB%A1%9C\" >\ucd94\uac00 \uc0c1\ud488 \uc18c\uc2f1 \uc804\ub7b5: \uc548\uc18c\ud504 \ub9e4\ud2b8\ub9ad\uc2a4\ub85c \ubcf4\ub294 4\uac00\uc9c0 \uc131\uc7a5 \uacbd\ub85c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/sellerroad.net\/en_us\/product-sourcing-sales-200-percent-guide\/#%EC%A4%91%EA%B5%AD_%EC%86%8C%EC%8B%B1%EC%9C%BC%EB%A1%9C_%EC%B6%94%EA%B0%80_%EC%83%81%ED%92%88%EC%9D%84_%ED%99%95%EB%B3%B4%ED%95%98%EB%8A%94_5%EB%8B%A8%EA%B3%84_%EC%8B%A4%EC%A0%84_%ED%94%84%EB%A1%9C%EC%84%B8%EC%8A%A4\" >\uc911\uad6d \uc18c\uc2f1\uc73c\ub85c \ucd94\uac00 \uc0c1\ud488\uc744 \ud655\ubcf4\ud558\ub294 5\ub2e8\uacc4 \uc2e4\uc804 \ud504\ub85c\uc138\uc2a4<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/sellerroad.net\/en_us\/product-sourcing-sales-200-percent-guide\/#1%EB%8B%A8%EA%B3%84_%EA%B8%B0%EC%A1%B4_%EA%B3%A0%EA%B0%9D_%EB%8D%B0%EC%9D%B4%ED%84%B0_%EB%B6%84%EC%84%9D\" >1\ub2e8\uacc4: \uae30\uc874 \uace0\uac1d \ub370\uc774\ud130 \ubd84\uc11d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/sellerroad.net\/en_us\/product-sourcing-sales-200-percent-guide\/#2%EB%8B%A8%EA%B3%84_1688com%EA%B3%BC_%EC%95%8C%EB%A6%AC%EB%B0%94%EB%B0%94%EC%97%90%EC%84%9C_%EC%83%81%ED%92%88_%ED%83%90%EC%83%89\" >2\ub2e8\uacc4: 1688.com\uacfc \uc54c\ub9ac\ubc14\ubc14\uc5d0\uc11c \uc0c1\ud488 \ud0d0\uc0c9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/sellerroad.net\/en_us\/product-sourcing-sales-200-percent-guide\/#3%EB%8B%A8%EA%B3%84_%EC%86%8C%EB%9F%89_%ED%85%8C%EC%8A%A4%ED%8A%B8_%EC%A3%BC%EB%AC%B8MOQ_%ED%98%91%EC%83%81\" >3\ub2e8\uacc4: \uc18c\ub7c9 \ud14c\uc2a4\ud2b8 \uc8fc\ubb38(MOQ \ud611\uc0c1)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/sellerroad.net\/en_us\/product-sourcing-sales-200-percent-guide\/#4%EB%8B%A8%EA%B3%84_%EC%8B%9C%EC%9E%A5_%EB%B0%98%EC%9D%91_%ED%85%8C%EC%8A%A4%ED%8A%B8\" >4\ub2e8\uacc4: \uc2dc\uc7a5 \ubc18\uc751 \ud14c\uc2a4\ud2b8<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/sellerroad.net\/en_us\/product-sourcing-sales-200-percent-guide\/#5%EB%8B%A8%EA%B3%84_%EC%84%B1%EA%B3%B5_%EC%83%81%ED%92%88_%EC%8A%A4%EC%BC%80%EC%9D%BC%EC%97%85\" >5\ub2e8\uacc4: \uc131\uacf5 \uc0c1\ud488 \uc2a4\ucf00\uc77c\uc5c5<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/sellerroad.net\/en_us\/product-sourcing-sales-200-percent-guide\/#%EC%8B%A4%EC%A0%84_%EC%82%AC%EB%A1%80_%EC%B6%94%EA%B0%80_%EC%86%8C%EC%8B%B1%EC%9C%BC%EB%A1%9C_%EB%A7%A4%EC%B6%9C_200_%EB%8B%AC%EC%84%B1%ED%95%9C_%EC%85%80%EB%9F%AC%EB%93%A4\" >\uc2e4\uc804 \uc0ac\ub840: \ucd94\uac00 \uc18c\uc2f1\uc73c\ub85c \ub9e4\ucd9c 200% \ub2ec\uc131\ud55c \uc140\ub7ec\ub4e4<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/sellerroad.net\/en_us\/product-sourcing-sales-200-percent-guide\/#%EC%82%AC%EB%A1%80_1_%EB%B3%B4%EB%83%89%EB%B0%B1_%EC%85%80%EB%9F%AC_A%EC%94%A8_%E2%80%94_%EC%9B%94_%EB%A7%A4%EC%B6%9C_800%EB%A7%8C_%EC%9B%90_%E2%86%92_2400%EB%A7%8C_%EC%9B%90\" >\uc0ac\ub840 1: \ubcf4\ub0c9\ubc31 \uc140\ub7ec A\uc528 \u2014 \uc6d4 \ub9e4\ucd9c 800\ub9cc \uc6d0 \u2192 2,400\ub9cc \uc6d0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/sellerroad.net\/en_us\/product-sourcing-sales-200-percent-guide\/#%EC%82%AC%EB%A1%80_2_%ED%9C%B4%EB%8C%80%ED%8F%B0_%EC%95%A1%EC%84%B8%EC%84%9C%EB%A6%AC_%EC%85%80%EB%9F%AC_B%EC%94%A8_%E2%80%94_%EC%9B%94_%EB%A7%A4%EC%B6%9C_1200%EB%A7%8C_%EC%9B%90_%E2%86%92_3600%EB%A7%8C_%EC%9B%90\" >\uc0ac\ub840 2: \ud734\ub300\ud3f0 \uc561\uc138\uc11c\ub9ac \uc140\ub7ec B\uc528 \u2014 \uc6d4 \ub9e4\ucd9c 1,200\ub9cc \uc6d0 \u2192 3,600\ub9cc \uc6d0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/sellerroad.net\/en_us\/product-sourcing-sales-200-percent-guide\/#%EC%82%AC%EB%A1%80_3_%EC%BA%A0%ED%95%91%EC%9A%A9%ED%92%88_%EC%85%80%EB%9F%AC_C%EC%94%A8_%E2%80%94_%EC%9B%94_%EB%A7%A4%EC%B6%9C_500%EB%A7%8C_%EC%9B%90_%E2%86%92_1500%EB%A7%8C_%EC%9B%90\" >\uc0ac\ub840 3: \ucea0\ud551\uc6a9\ud488 \uc140\ub7ec C\uc528 \u2014 \uc6d4 \ub9e4\ucd9c 500\ub9cc \uc6d0 \u2192 1,500\ub9cc \uc6d0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/sellerroad.net\/en_us\/product-sourcing-sales-200-percent-guide\/#Forrester_Research%EA%B0%80_%EB%A7%90%ED%95%98%EB%8A%94_%ED%81%AC%EB%A1%9C%EC%8A%A4%EC%85%80%EB%A7%81%EC%9D%98_%EB%A7%A4%EC%B6%9C_%EA%B8%B0%EC%97%AC%EB%8F%84\" >Forrester Research\uac00 \ub9d0\ud558\ub294 \ud06c\ub85c\uc2a4\uc140\ub9c1\uc758 \ub9e4\ucd9c \uae30\uc5ec\ub3c4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/sellerroad.net\/en_us\/product-sourcing-sales-200-percent-guide\/#%EC%B6%94%EA%B0%80_%EC%86%8C%EC%8B%B1_%EC%8B%9C_%EB%B0%98%EB%93%9C%EC%8B%9C_%ED%94%BC%ED%95%B4%EC%95%BC_%ED%95%A0_5%EA%B0%80%EC%A7%80_%EC%8B%A4%EC%88%98\" >\ucd94\uac00 \uc18c\uc2f1 \uc2dc \ubc18\ub4dc\uc2dc \ud53c\ud574\uc57c \ud560 5\uac00\uc9c0 \uc2e4\uc218<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/sellerroad.net\/en_us\/product-sourcing-sales-200-percent-guide\/#2026%EB%85%84_%EC%A3%BC%EB%AA%A9%ED%95%B4%EC%95%BC_%ED%95%A0_%EC%B6%94%EA%B0%80_%EC%86%8C%EC%8B%B1_%ED%8A%B8%EB%A0%8C%EB%93%9C\" >2026\ub144 \uc8fc\ubaa9\ud574\uc57c \ud560 \ucd94\uac00 \uc18c\uc2f1 \ud2b8\ub80c\ub4dc<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/sellerroad.net\/en_us\/product-sourcing-sales-200-percent-guide\/#%EC%A4%91%EA%B5%AD_%EC%86%8C%EC%8B%B1_%ED%94%8C%EB%9E%AB%ED%8F%BC%EB%B3%84_%EC%B6%94%EA%B0%80_%EC%83%81%ED%92%88_%EC%86%8C%EC%8B%B1_%EB%B9%84%EA%B5%90\" >\uc911\uad6d \uc18c\uc2f1 \ud50c\ub7ab\ud3fc\ubcc4 \ucd94\uac00 \uc0c1\ud488 \uc18c\uc2f1 \ube44\uad50<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/sellerroad.net\/en_us\/product-sourcing-sales-200-percent-guide\/#%EB%A7%A5%ED%82%A8%EC%A7%80%EC%9D%98_%E2%80%98Six_Cs_%ED%94%84%EB%A0%88%EC%9E%84%EC%9B%8C%ED%81%AC_%EC%A0%84%EB%9E%B5%EC%A0%81_%ED%81%AC%EB%A1%9C%EC%8A%A4%EC%85%80%EB%A7%81%EC%9D%98_6%EA%B0%80%EC%A7%80_%EC%9B%90%EC%B9%99\" >\ub9e5\ud0a8\uc9c0\uc758 &#8216;Six Cs&#8217; \ud504\ub808\uc784\uc6cc\ud06c: \uc804\ub7b5\uc801 \ud06c\ub85c\uc2a4\uc140\ub9c1\uc758 6\uac00\uc9c0 \uc6d0\uce59<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/sellerroad.net\/en_us\/product-sourcing-sales-200-percent-guide\/#%EC%9E%AC%EB%AF%B8%EC%9E%88%EB%8A%94_%ED%81%AC%EB%A1%9C%EC%8A%A4%EC%85%80%EB%A7%81_%EC%9D%B4%EC%95%BC%EA%B8%B0_%EB%A7%A5%EB%8F%84%EB%82%A0%EB%93%9C%EC%9D%98_%E2%80%9C%EA%B0%90%EC%9E%90%ED%8A%80%EA%B9%80_%EB%93%9C%EC%8B%9C%EA%B2%A0%EC%96%B4%EC%9A%94%E2%80%9D\" >\uc7ac\ubbf8\uc788\ub294 \ud06c\ub85c\uc2a4\uc140\ub9c1 \uc774\uc57c\uae30: \ub9e5\ub3c4\ub0a0\ub4dc\uc758 &#8220;\uac10\uc790\ud280\uae40 \ub4dc\uc2dc\uaca0\uc5b4\uc694?&#8221;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/sellerroad.net\/en_us\/product-sourcing-sales-200-percent-guide\/#%EC%B6%94%EA%B0%80_%EC%83%81%ED%92%88_%EC%86%8C%EC%8B%B1_%EC%B2%B4%ED%81%AC%EB%A6%AC%EC%8A%A4%ED%8A%B8_%EC%8B%A4%ED%96%89_%EC%A0%84_%EB%B0%98%EB%93%9C%EC%8B%9C_%ED%99%95%EC%9D%B8%ED%95%A0_10%EA%B0%80%EC%A7%80\" >\ucd94\uac00 \uc0c1\ud488 \uc18c\uc2f1 \uccb4\ud06c\ub9ac\uc2a4\ud2b8: \uc2e4\ud589 \uc804 \ubc18\ub4dc\uc2dc \ud655\uc778\ud560 10\uac00\uc9c0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/sellerroad.net\/en_us\/product-sourcing-sales-200-percent-guide\/#%EA%B2%B0%EB%A1%A0_%EC%B6%94%EA%B0%80_%EC%83%81%ED%92%88_%EC%86%8C%EC%8B%B1%EC%9D%80_%E2%80%98%EC%96%91%EC%9D%B4_%EC%95%84%EB%8B%88%EB%9D%BC_%E2%80%98%EC%97%B0%EA%B2%B0%EC%9D%B4%EB%8B%A4\" >\uacb0\ub860: \ucd94\uac00 \uc0c1\ud488 \uc18c\uc2f1\uc740 &#8216;\uc591&#8217;\uc774 \uc544\ub2c8\ub77c &#8216;\uc5f0\uacb0&#8217;\uc774\ub2e4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/sellerroad.net\/en_us\/product-sourcing-sales-200-percent-guide\/#%EA%B4%80%EB%A0%A8_%EA%B8%80\" >\uad00\ub828 \uae00<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%EC%99%9C_%E2%80%98%EC%B6%94%EA%B0%80_%EC%83%81%ED%92%88_%EC%86%8C%EC%8B%B1%EC%9D%B4_%EB%A7%A4%EC%B6%9C%EC%9D%98_%ED%8C%90%EB%8F%84%EB%A5%BC_%EB%B0%94%EA%BE%B8%EB%8A%94%EA%B0%80\"><\/span>\uc65c &#8216;\ucd94\uac00 \uc0c1\ud488 \uc18c\uc2f1&#8217;\uc774 \ub9e4\ucd9c\uc758 \ud310\ub3c4\ub97c \ubc14\uafb8\ub294\uac00<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\uc628\ub77c\uc778 \uc140\ub7ec\ub77c\uba74 \ud55c \ubc88\ucbe4 \uc774\ub7f0 \uace0\ubbfc\uc744 \ud574\ubd24\uc744 \uac83\uc774\ub2e4. &#8220;\uc0c1\ud488 \ud558\ub098\ub85c\ub294 \ud55c\uacc4\uac00 \uc788\ub294\ub370, \uc5b4\ub5bb\uac8c \ud574\uc57c \ub9e4\ucd9c\uc744 \ub450 \ubc30\ub85c \uc62c\ub9b4 \uc218 \uc788\uc744\uae4c?&#8221; \uc815\ub2f5\uc740 \uc758\uc678\ub85c \ub2e8\uc21c\ud558\ub2e4. <strong>\uae30\uc874 \uace0\uac1d\uc5d0\uac8c \ub354 \ub9ce\uc740 \uc0c1\ud488\uc744 \ud30c\ub294 \uac83<\/strong>\uc774\ub2e4. \uae00\ub85c\ubc8c \ucee8\uc124\ud305 \uae30\uc5c5 \ub9e5\ud0a8\uc9c0(McKinsey)\uc758 \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74, \ud6a8\uacfc\uc801\uc778 \ud06c\ub85c\uc2a4\uc140\ub9c1(\uad50\ucc28 \ud310\ub9e4)\uc740 \ub9e4\ucd9c\uc744 20% \uc99d\uac00\uc2dc\ud0a4\uace0 \uc774\uc775\uc744 30%\uae4c\uc9c0 \ub04c\uc5b4\uc62c\ub9b4 \uc218 \uc788\ub2e4. \uc2e0\uaddc \uace0\uac1d\uc744 \ud655\ubcf4\ud558\ub294 \ub370 \ub4dc\ub294 \ube44\uc6a9\uc774 \uae30\uc874 \uace0\uac1d\uc5d0\uac8c \ud310\ub9e4\ud558\ub294 \uac83\ubcf4\ub2e4 5~7\ubc30 \ub192\ub2e4\ub294 \uc810\uc744 \uace0\ub824\ud558\uba74, \ucd94\uac00 \uc0c1\ud488 \uc18c\uc2f1\uc740 \uac00\uc7a5 \ud6a8\uc728\uc801\uc778 \uc131\uc7a5 \uc804\ub7b5\uc774\ub2e4.<\/p>\n<p>\ud544\uc790\ub294 \uc911\uad6d \ubb34\uc5ed \ud604\uc7a5\uc5d0\uc11c 25\ub144\uac04 \ub2e4\uc591\ud55c \uc140\ub7ec\ub4e4\uc758 \uc131\uacf5\uacfc \uc2e4\ud328\ub97c \uc9c0\ucf1c\ubd10\uc654\ub2e4. \ubcf4\ub0c9\ubc31 \ud558\ub098\ub85c \uc2dc\uc791\ud55c \ub9e4\uc7a5\uc774 \uad00\ub828 \uc0c1\ud488 5\uac1c\ub97c \ucd94\uac00\ud558\uba74\uc11c \uc6d4 \ub9e4\ucd9c\uc774 3\ubc30\ub85c \ub6f4 \uc0ac\ub840, \ubc18\ub300\ub85c \ubb34\ubd84\ubcc4\ud55c \uc0c1\ud488 \ud655\uc7a5\uc73c\ub85c \uc7ac\uace0\ub9cc \uc313\uc778 \uc0ac\ub840\ub3c4 \uc218\uc5c6\uc774 \ubd24\ub2e4. \uc774 \uae00\uc5d0\uc11c\ub294 <strong>\ucd94\uac00 \uc0c1\ud488 \uc18c\uc2f1\uc73c\ub85c \uae30\uc874 \ub9e4\uc7a5 \ub9e4\ucd9c\uc744 200% \uc62c\ub9ac\ub294 \uad6c\uccb4\uc801\uc778 \uc804\ub7b5<\/strong>\uc744 \uc2e4\uc804 \uc0ac\ub840\uc640 \ub370\uc774\ud130\ub97c \ubc14\ud0d5\uc73c\ub85c \uc815\ub9ac\ud588\ub2e4.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%EC%95%84%EB%A7%88%EC%A1%B4%EC%9D%B4_%EC%A6%9D%EB%AA%85%ED%95%9C_%E2%80%98%ED%95%A8%EA%BB%98_%ED%8C%94%EA%B8%B0%EC%9D%98_%EC%9C%84%EB%A0%A5\"><\/span>\uc544\ub9c8\uc874\uc774 \uc99d\uba85\ud55c &#8216;\ud568\uaed8 \ud314\uae30&#8217;\uc758 \uc704\ub825<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\uc138\uacc4 \ucd5c\ub300 \uc774\ucee4\uba38\uc2a4 \uae30\uc5c5 \uc544\ub9c8\uc874(Amazon)\uc758 \ub9e4\ucd9c \uc911 <strong>35%\uac00 \ud06c\ub85c\uc2a4\uc140\ub9c1\uc5d0\uc11c \ubc1c\uc0dd<\/strong>\ud55c\ub2e4\ub294 \uc0ac\uc2e4\uc744 \uc544\ub294\uac00? &#8220;\uc774 \uc0c1\ud488\uc744 \ud568\uaed8 \uad6c\ub9e4\ud55c \uace0\uac1d&#8221; &#8220;\uc774 \uc0c1\ud488\uacfc \uad00\ub828\ub41c \uc0c1\ud488&#8221;\uc774\ub77c\ub294 \ucd94\ucc9c \uc139\uc158\uc774 \ubc14\ub85c \uadf8 \ube44\ubc00\uc774\ub2e4. \uc544\ub9c8\uc874\uc740 \uace0\uac1d \ud55c \uba85\uc774 \uc0ac\uc774\ud2b8\uc5d0 \uba38\ubb34\ub294 \ub3d9\uc548 \ud3c9\uade0 3.5\uac1c\uc758 \ucd94\uac00 \uc0c1\ud488\uc744 \ub178\ucd9c\uc2dc\ud0a4\uace0, \uc774 \uc911 \uc0c1\ub2f9\uc218\uac00 \uc2e4\uc81c \uad6c\ub9e4\ub85c \uc774\uc5b4\uc9c4\ub2e4.<\/p>\n<p>\uc774 \uc804\ub7b5\uc740 \ub300\uae30\uc5c5\ub9cc\uc758 \uc804\uc720\ubb3c\uc774 \uc544\ub2c8\ub2e4. \uc2a4\ub9c8\ud2b8\uc2a4\ud1a0\uc5b4, \ucfe0\ud321 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4, \uc790\uc0ac\ubab0\uc744 \uc6b4\uc601\ud558\ub294 \uc18c\uaddc\ubaa8 \uc140\ub7ec\ub3c4 \ub3d9\uc77c\ud55c \uc6d0\ub9ac\ub97c \uc801\uc6a9\ud560 \uc218 \uc788\ub2e4. \ud575\uc2ec\uc740 <strong>&#8220;\uace0\uac1d\uc774 \uc774\ubbf8 \uc0ac\ub824\ub294 \uc0c1\ud488\uacfc \uc790\uc5f0\uc2a4\ub7fd\uac8c \uc5f0\uacb0\ub418\ub294 \uc0c1\ud488\uc744 \ucc3e\ub294 \uac83&#8221;<\/strong>\uc774\ub2e4. \ub7ec\ub2dd\ud654\ub97c \ud30c\ub294 \ub9e4\uc7a5\uc774 \uae30\ub2a5\uc131 \uc591\ub9d0\uacfc \uae54\ucc3d\uc744 \ucd94\uac00\ud558\uba74 \uac1d\ub2e8\uac00\uac00 \uc62c\ub77c\uac00\uace0, \ubcf4\ub0c9\ubc31\uc744 \ud30c\ub294 \ub9e4\uc7a5\uc774 \uc544\uc774\uc2a4\ud329\uacfc \ubcf4\uc628 \ub3c4\uc2dc\ub77d \uac00\ubc29\uc744 \ucd94\uac00\ud558\uba74 \uace0\uac1d\uc758 \uc7ac\ubc29\ubb38\uc728\uc774 \ub192\uc544\uc9c4\ub2e4.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%EC%B6%94%EA%B0%80_%EC%83%81%ED%92%88_%EC%86%8C%EC%8B%B1_%EC%A0%84%EB%9E%B5_%EC%95%88%EC%86%8C%ED%94%84_%EB%A7%A4%ED%8A%B8%EB%A6%AD%EC%8A%A4%EB%A1%9C_%EB%B3%B4%EB%8A%94_4%EA%B0%80%EC%A7%80_%EC%84%B1%EC%9E%A5_%EA%B2%BD%EB%A1%9C\"><\/span>\ucd94\uac00 \uc0c1\ud488 \uc18c\uc2f1 \uc804\ub7b5: \uc548\uc18c\ud504 \ub9e4\ud2b8\ub9ad\uc2a4\ub85c \ubcf4\ub294 4\uac00\uc9c0 \uc131\uc7a5 \uacbd\ub85c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\uacbd\uc601\ud559\uc5d0\uc11c \uac00\uc7a5 \ub110\ub9ac \uc4f0\uc774\ub294 \uc131\uc7a5 \uc804\ub7b5 \ud504\ub808\uc784\uc6cc\ud06c\uc778 <strong>\uc548\uc18c\ud504 \ub9e4\ud2b8\ub9ad\uc2a4(Ansoff Matrix)<\/strong>\ub294 \uae30\uc5c5\uc774 \uc131\uc7a5\ud560 \uc218 \uc788\ub294 4\uac00\uc9c0 \uacbd\ub85c\ub97c \uc81c\uc2dc\ud55c\ub2e4. \uc774\ub97c \uc628\ub77c\uc778 \uc140\ub7ec\uc758 \ucd94\uac00 \uc0c1\ud488 \uc18c\uc2f1\uc5d0 \uc801\uc6a9\ud558\uba74 \ub2e4\uc74c\uacfc \uac19\ub2e4.<\/p>\n<table>\n<thead>\n<tr>\n<th>\uc804\ub7b5<\/th>\n<th>\uc124\uba85<\/th>\n<th>\uc140\ub7ec \uc801\uc6a9 \uc608\uc2dc<\/th>\n<th>\uc704\ud5d8\ub3c4<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>\uc2dc\uc7a5 \uce68\ud22c<\/strong><\/td>\n<td>\uae30\uc874 \uc0c1\ud488\uc744 \uae30\uc874 \uc2dc\uc7a5\uc5d0\uc11c \ub354 \ub9ce\uc774 \ud310\ub9e4<\/td>\n<td>\ubcf4\ub0c9\ubc31 \ub9e4\uc7a5\uc5d0\uc11c \ud504\ub85c\ubaa8\uc158 \uac15\ud654, \ub9ac\ubdf0 \ud655\ubcf4<\/td>\n<td>\ub0ae\uc74c<\/td>\n<\/tr>\n<tr>\n<td><strong>\uc81c\ud488 \uac1c\ubc1c<\/strong><\/td>\n<td>\uae30\uc874 \uc2dc\uc7a5\uc5d0 \uc0c8\ub85c\uc6b4 \uc0c1\ud488 \ucd94\uac00<\/td>\n<td>\ubcf4\ub0c9\ubc31 \ub9e4\uc7a5\uc5d0 \uc544\uc774\uc2a4\ud329, \ubcf4\uc628 \ub3c4\uc2dc\ub77d \uac00\ubc29 \ucd94\uac00<\/td>\n<td>\uc911\uac04<\/td>\n<\/tr>\n<tr>\n<td><strong>\uc2dc\uc7a5 \uac1c\ubc1c<\/strong><\/td>\n<td>\uae30\uc874 \uc0c1\ud488\uc744 \uc0c8\ub85c\uc6b4 \uc2dc\uc7a5\uc5d0 \ud310\ub9e4<\/td>\n<td>\uad6d\ub0b4 \ubcf4\ub0c9\ubc31\uc744 \uc77c\ubcf8 \uc544\ub9c8\uc874, \ubbf8\uad6d \uc774\ubca0\uc774\uc5d0 \ud310\ub9e4<\/td>\n<td>\uc911\uac04<\/td>\n<\/tr>\n<tr>\n<td><strong>\ub2e4\uac01\ud654<\/strong><\/td>\n<td>\uc0c8\ub85c\uc6b4 \uc0c1\ud488\uc744 \uc0c8\ub85c\uc6b4 \uc2dc\uc7a5\uc5d0 \ud310\ub9e4<\/td>\n<td>\ubcf4\ub0c9\ubc31 \ub9e4\uc7a5\uc5d0\uc11c \ucea0\ud551\uc6a9\ud488 \uce74\ud14c\uace0\ub9ac \uc2e0\uaddc \uc9c4\ucd9c<\/td>\n<td>\ub192\uc74c<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\ub300\ubd80\ubd84\uc758 \uc140\ub7ec\uc5d0\uac8c \uac00\uc7a5 \ud6a8\uacfc\uc801\uc778 \uc804\ub7b5\uc740 <strong>&#8216;\uc81c\ud488 \uac1c\ubc1c&#8217;<\/strong>, \uc989 \uae30\uc874 \uace0\uac1d\uce35\uc5d0 \ub9de\ub294 \uc0c8\ub85c\uc6b4 \uc0c1\ud488\uc744 \ucd94\uac00\ud558\ub294 \uac83\uc774\ub2e4. \uc774 \uc804\ub7b5\uc740 \uc774\ubbf8 \ud655\ubcf4\ud55c \uace0\uac1d \uae30\ubc18\uacfc \ub9c8\ucf00\ud305 \ucc44\ub110\uc744 \ud65c\uc6a9\ud560 \uc218 \uc788\uc5b4 \uc704\ud5d8\ub3c4\uac00 \uc0c1\ub300\uc801\uc73c\ub85c \ub0ae\uc73c\uba74\uc11c\ub3c4 \ub9e4\ucd9c \uc99d\ub300 \ud6a8\uacfc\uac00 \ud06c\ub2e4.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%EC%A4%91%EA%B5%AD_%EC%86%8C%EC%8B%B1%EC%9C%BC%EB%A1%9C_%EC%B6%94%EA%B0%80_%EC%83%81%ED%92%88%EC%9D%84_%ED%99%95%EB%B3%B4%ED%95%98%EB%8A%94_5%EB%8B%A8%EA%B3%84_%EC%8B%A4%EC%A0%84_%ED%94%84%EB%A1%9C%EC%84%B8%EC%8A%A4\"><\/span>\uc911\uad6d \uc18c\uc2f1\uc73c\ub85c \ucd94\uac00 \uc0c1\ud488\uc744 \ud655\ubcf4\ud558\ub294 5\ub2e8\uacc4 \uc2e4\uc804 \ud504\ub85c\uc138\uc2a4<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\ucd94\uac00 \uc0c1\ud488\uc744 \uc18c\uc2f1\ud560 \ub54c \uac00\uc7a5 \uc911\uc694\ud55c \uac83\uc740 <strong>\uccb4\uacc4\uc801\uc778 \ud504\ub85c\uc138\uc2a4<\/strong>\ub2e4. \uac10\uc5d0 \uc758\uc874\ud558\uba74 \uc7ac\uace0 \ub9ac\uc2a4\ud06c\uac00 \ucee4\uc9c0\uace0, \ub370\uc774\ud130\uc5d0 \uae30\ubc18\ud558\uba74 \uc131\uacf5 \ud655\ub960\uc774 \ub192\uc544\uc9c4\ub2e4.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1%EB%8B%A8%EA%B3%84_%EA%B8%B0%EC%A1%B4_%EA%B3%A0%EA%B0%9D_%EB%8D%B0%EC%9D%B4%ED%84%B0_%EB%B6%84%EC%84%9D\"><\/span>1\ub2e8\uacc4: \uae30\uc874 \uace0\uac1d \ub370\uc774\ud130 \ubd84\uc11d<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\uc2a4\ub9c8\ud2b8\uc2a4\ud1a0\uc5b4\ub098 \ucfe0\ud321 \ud310\ub9e4\uc790\uc13c\ud130\uc758 \uace0\uac1d \ubd84\uc11d \ub370\uc774\ud130\ub97c \ud655\uc778\ud55c\ub2e4. \uc5b4\ub5a4 \ud0a4\uc6cc\ub4dc\ub85c \uc720\uc785\ub418\uc5c8\ub294\uc9c0, \uc5b4\ub5a4 \uc0c1\ud488\uc744 \ud568\uaed8 \uac80\uc0c9\ud588\ub294\uc9c0, \uc7a5\ubc14\uad6c\ub2c8\uc5d0 \ub2f4\uc558\ub2e4\uac00 \uad6c\ub9e4\ud558\uc9c0 \uc54a\uc740 \uc0c1\ud488\uc740 \ubb34\uc5c7\uc778\uc9c0\ub97c \ud30c\uc545\ud55c\ub2e4. \ub124\uc774\ubc84 \ub370\uc774\ud130\ub7a9\uc758 \uc5f0\uad00 \uac80\uc0c9\uc5b4 \ubd84\uc11d\ub3c4 \uc720\uc6a9\ud558\ub2e4. \uc608\ub97c \ub4e4\uc5b4 &#8216;\ubcf4\ub0c9\ubc31&#8217;\uc744 \uac80\uc0c9\ud55c \uace0\uac1d\uc774 &#8216;\uc544\uc774\uc2a4\ud329&#8217;, &#8216;\ub3c4\uc2dc\ub77d \uac00\ubc29&#8217;, &#8216;\ud53c\ud06c\ub2c9 \uc138\ud2b8&#8217;\ub97c \ud568\uaed8 \uac80\uc0c9\ud55c\ub2e4\uba74, \uc774\uac83\uc774 \ubc14\ub85c \ucd94\uac00 \uc18c\uc2f1 \ud6c4\ubcf4\ub2e4.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2%EB%8B%A8%EA%B3%84_1688com%EA%B3%BC_%EC%95%8C%EB%A6%AC%EB%B0%94%EB%B0%94%EC%97%90%EC%84%9C_%EC%83%81%ED%92%88_%ED%83%90%EC%83%89\"><\/span>2\ub2e8\uacc4: 1688.com\uacfc \uc54c\ub9ac\ubc14\ubc14\uc5d0\uc11c \uc0c1\ud488 \ud0d0\uc0c9<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\uc911\uad6d \ub0b4\uc218 \ub3c4\ub9e4 \ud50c\ub7ab\ud3fc <a href=\"https:\/\/www.1688.com\" target=\"_blank\" rel=\"noopener\">1688.com<\/a>\uc740 \uc54c\ub9ac\ubc14\ubc14\ubcf4\ub2e4 20~40% \uc800\ub834\ud55c \uac00\uaca9\uc5d0 \uc0c1\ud488\uc744 \uc18c\uc2f1\ud560 \uc218 \uc788\ub2e4. \uae30\uc874 \uc0c1\ud488\uacfc \uc5f0\uad00\ub41c \uce74\ud14c\uace0\ub9ac\ub97c \uac80\uc0c9\ud558\ub418, \ubc18\ub4dc\uc2dc <strong>\uacf5\uc7a5 \uc9c1\uc601(\u6e90\u5934\u5de5\u5382)<\/strong> \ub9c8\ud06c\uac00 \uc788\ub294 \uacf5\uae09\uc5c5\uccb4\ub97c \uc6b0\uc120 \uc120\ud0dd\ud55c\ub2e4. <a href=\"https:\/\/www.alibaba.com\" target=\"_blank\" rel=\"noopener\">\uc54c\ub9ac\ubc14\ubc14(Alibaba.com)<\/a>\ub294 \uc601\uc5b4 \uc18c\ud1b5\uc774 \uac00\ub2a5\ud558\uace0 \ubb34\uc5ed \ubcf4\uc99d(Trade Assurance) \uc11c\ube44\uc2a4\uac00 \uc788\uc5b4 \ud574\uc678 \uac70\ub798\uc5d0 \ub354 \uc548\uc804\ud558\ub2e4.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3%EB%8B%A8%EA%B3%84_%EC%86%8C%EB%9F%89_%ED%85%8C%EC%8A%A4%ED%8A%B8_%EC%A3%BC%EB%AC%B8MOQ_%ED%98%91%EC%83%81\"><\/span>3\ub2e8\uacc4: \uc18c\ub7c9 \ud14c\uc2a4\ud2b8 \uc8fc\ubb38(MOQ \ud611\uc0c1)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\ucc98\uc74c\ubd80\ud130 \ub300\ub7c9 \uc8fc\ubb38\ud558\ub294 \uac83\uc740 \uc704\ud5d8\ud558\ub2e4. \ub300\ubd80\ubd84\uc758 \uc911\uad6d \uacf5\uc7a5\uc740 MOQ(\ucd5c\uc18c \uc8fc\ubb38 \uc218\ub7c9)\uac00 \uc788\uc9c0\ub9cc, \ud611\uc0c1\uc774 \uac00\ub2a5\ud558\ub2e4. \ud544\uc790\uc758 \uacbd\ud5d8\uc0c1 &#8220;\uccab \uc8fc\ubb38\uc740 \uc18c\ub7c9\uc73c\ub85c, \ud488\uc9c8 \ud655\uc778 \ud6c4 \ub300\ub7c9 \uc8fc\ubb38\ud558\uaca0\ub2e4&#8221;\uace0 \ud558\uba74 70% \uc774\uc0c1\uc758 \uacf5\uc7a5\uc774 MOQ\ub97c \ub0ae\ucdb0\uc900\ub2e4. \ud2b9\ud788 1688.com\uc5d0\uc11c\ub294 <strong>1\uac1c\ubd80\ud130 \uc8fc\ubb38 \uac00\ub2a5\ud55c &#8216;\u4e00\u4ef6\u4ee3\u53d1(1\uac74 \ub300\ubc1c\uc1a1)&#8217; \uc11c\ube44\uc2a4<\/strong>\ub97c \uc81c\uacf5\ud558\ub294 \uacf5\uae09\uc5c5\uccb4\ub3c4 \ub9ce\ub2e4.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4%EB%8B%A8%EA%B3%84_%EC%8B%9C%EC%9E%A5_%EB%B0%98%EC%9D%91_%ED%85%8C%EC%8A%A4%ED%8A%B8\"><\/span>4\ub2e8\uacc4: \uc2dc\uc7a5 \ubc18\uc751 \ud14c\uc2a4\ud2b8<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\uc18c\ub7c9 \uc785\uace0\ud55c \uc0c1\ud488\uc744 \uae30\uc874 \ub9e4\uc7a5\uc5d0 \ub4f1\ub85d\ud558\uace0 2~4\uc8fc\uac04 \ud310\ub9e4 \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud55c\ub2e4. \uc774\ub54c \uc911\uc694\ud55c \uc9c0\ud45c\ub294 \uc138 \uac00\uc9c0\ub2e4.<\/p>\n<table>\n<thead>\n<tr>\n<th>\uc9c0\ud45c<\/th>\n<th>\ubaa9\ud45c\uce58<\/th>\n<th>\uc758\ubbf8<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\ud074\ub9ad\ub960(CTR)<\/td>\n<td>3% \uc774\uc0c1<\/td>\n<td>\uc0c1\ud488 \uc774\ubbf8\uc9c0\uc640 \uc81c\ubaa9\uc774 \uace0\uac1d\uc758 \uad00\uc2ec\uc744 \ub044\ub294\uac00<\/td>\n<\/tr>\n<tr>\n<td>\uc804\ud658\uc728<\/td>\n<td>2% \uc774\uc0c1<\/td>\n<td>\uc0c1\uc138 \ud398\uc774\uc9c0\uac00 \uad6c\ub9e4\ub97c \uc720\ub3c4\ud558\ub294\uac00<\/td>\n<\/tr>\n<tr>\n<td>\uad50\ucc28 \uad6c\ub9e4\uc728<\/td>\n<td>15% \uc774\uc0c1<\/td>\n<td>\uae30\uc874 \uc0c1\ud488\uacfc \ud568\uaed8 \uad6c\ub9e4\ub418\ub294\uac00<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><span class=\"ez-toc-section\" id=\"5%EB%8B%A8%EA%B3%84_%EC%84%B1%EA%B3%B5_%EC%83%81%ED%92%88_%EC%8A%A4%EC%BC%80%EC%9D%BC%EC%97%85\"><\/span>5\ub2e8\uacc4: \uc131\uacf5 \uc0c1\ud488 \uc2a4\ucf00\uc77c\uc5c5<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\ud14c\uc2a4\ud2b8\uc5d0\uc11c \uc88b\uc740 \ubc18\uc751\uc744 \ubcf4\uc778 \uc0c1\ud488\uc740 \ub300\ub7c9 \uc8fc\ubb38\uc73c\ub85c \uc804\ud658\ud55c\ub2e4. \uc774\ub54c \uacf5\uc7a5\uacfc <strong>\ub3c5\uc810 \uacc4\uc57d<\/strong>\uc774\ub098 <strong>OEM\/ODM<\/strong>\uc744 \ud611\uc758\ud558\uba74 \uacbd\uc7c1 \uc6b0\uc704\ub97c \ud655\ubcf4\ud560 \uc218 \uc788\ub2e4. \uc790\uccb4 \ube0c\ub79c\ub4dc \ub77c\ubca8\uc744 \ubd80\ucc29\ud558\uba74 \uac00\uaca9 \uacbd\uc7c1\uc5d0\uc11c \ubc97\uc5b4\ub098 \ub9c8\uc9c4\uc728\uc744 \ub192\uc77c \uc218 \uc788\ub2e4.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%EC%8B%A4%EC%A0%84_%EC%82%AC%EB%A1%80_%EC%B6%94%EA%B0%80_%EC%86%8C%EC%8B%B1%EC%9C%BC%EB%A1%9C_%EB%A7%A4%EC%B6%9C_200_%EB%8B%AC%EC%84%B1%ED%95%9C_%EC%85%80%EB%9F%AC%EB%93%A4\"><\/span>\uc2e4\uc804 \uc0ac\ub840: \ucd94\uac00 \uc18c\uc2f1\uc73c\ub85c \ub9e4\ucd9c 200% \ub2ec\uc131\ud55c \uc140\ub7ec\ub4e4<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"%EC%82%AC%EB%A1%80_1_%EB%B3%B4%EB%83%89%EB%B0%B1_%EC%85%80%EB%9F%AC_A%EC%94%A8_%E2%80%94_%EC%9B%94_%EB%A7%A4%EC%B6%9C_800%EB%A7%8C_%EC%9B%90_%E2%86%92_2400%EB%A7%8C_%EC%9B%90\"><\/span>\uc0ac\ub840 1: \ubcf4\ub0c9\ubc31 \uc140\ub7ec A\uc528 \u2014 \uc6d4 \ub9e4\ucd9c 800\ub9cc \uc6d0 \u2192 2,400\ub9cc \uc6d0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\ubd80\uc9c1\ud3ec \ubcf4\ub0c9\ubc31\uc744 \uc8fc\ub825\uc73c\ub85c \ud310\ub9e4\ud558\ub358 A\uc528\ub294 \uace0\uac1d \uac80\uc0c9 \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud55c \uacb0\uacfc, &#8216;\ubcf4\ub0c9\ubc31&#8217;\uc744 \uac80\uc0c9\ud55c \uace0\uac1d\uc758 40%\uac00 &#8216;\uc544\uc774\uc2a4\ud329&#8217;\ub3c4 \ud568\uaed8 \uac80\uc0c9\ud55c\ub2e4\ub294 \uc0ac\uc2e4\uc744 \ubc1c\uacac\ud588\ub2e4. 1688.com\uc5d0\uc11c \uc824\ud0c0\uc785 \uc544\uc774\uc2a4\ud329\uc744 \uac1c\ub2f9 500\uc6d0\uc5d0 \uc18c\uc2f1\ud558\uc5ec \ubcf4\ub0c9\ubc31\uacfc \uc138\ud2b8\ub85c \ud310\ub9e4\ud558\uae30 \uc2dc\uc791\ud588\ub2e4. \uc138\ud2b8 \uc0c1\ud488\uc758 \uac1d\ub2e8\uac00\ub294 \uae30\uc874 \ub300\ube44 60% \ub192\uc558\uace0, 3\uac1c\uc6d4 \ub9cc\uc5d0 \uc6d4 \ub9e4\ucd9c\uc774 3\ubc30\ub85c \ub6f0\uc5c8\ub2e4. \uc774\ud6c4 \ubcf4\uc628 \ub3c4\uc2dc\ub77d \uac00\ubc29, \uc811\uc774\uc2dd \uc7a5\ubc14\uad6c\ub2c8\uae4c\uc9c0 \ub77c\uc778\uc5c5\uc744 \ud655\uc7a5\ud558\uba70 \uc548\uc815\uc801\uc778 \ub9e4\ucd9c \uad6c\uc870\ub97c \ub9cc\ub4e4\uc5c8\ub2e4.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%EC%82%AC%EB%A1%80_2_%ED%9C%B4%EB%8C%80%ED%8F%B0_%EC%95%A1%EC%84%B8%EC%84%9C%EB%A6%AC_%EC%85%80%EB%9F%AC_B%EC%94%A8_%E2%80%94_%EC%9B%94_%EB%A7%A4%EC%B6%9C_1200%EB%A7%8C_%EC%9B%90_%E2%86%92_3600%EB%A7%8C_%EC%9B%90\"><\/span>\uc0ac\ub840 2: \ud734\ub300\ud3f0 \uc561\uc138\uc11c\ub9ac \uc140\ub7ec B\uc528 \u2014 \uc6d4 \ub9e4\ucd9c 1,200\ub9cc \uc6d0 \u2192 3,600\ub9cc \uc6d0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\ud734\ub300\ud3f0 \ucf00\uc774\uc2a4\ub9cc \ud310\ub9e4\ud558\ub358 B\uc528\ub294 <a href=\"https:\/\/www.alibaba.com\" target=\"_blank\" rel=\"noopener\">\uc54c\ub9ac\ubc14\ubc14<\/a>\uc5d0\uc11c \uac15\ud654\uc720\ub9ac \ubcf4\ud638\ud544\ub984, \ubb34\uc120 \ucda9\uc804 \ud328\ub4dc, \ucc28\ub7c9\uc6a9 \uac70\uce58\ub300\ub97c \ucd94\uac00 \uc18c\uc2f1\ud588\ub2e4. \ud575\uc2ec \uc804\ub7b5\uc740 <strong>&#8220;\uc2a4\ub9c8\ud2b8\ud3f0 \uc0ac\uc6a9\uc790\uac00 \ud544\uc694\ud55c \ubaa8\ub4e0 \uac83\uc744 \ud55c \ub9e4\uc7a5\uc5d0\uc11c&#8221;<\/strong>\ub77c\ub294 \ucee8\uc149\uc774\uc5c8\ub2e4. \uae30\uc874 \ucf00\uc774\uc2a4 \uad6c\ub9e4 \uace0\uac1d\uc5d0\uac8c \ubcf4\ud638\ud544\ub984 \ud560\uc778 \ucfe0\ud3f0\uc744 \ubc1c\uc1a1\ud558\ub294 \ud06c\ub85c\uc2a4\uc140\ub9c1 \uc790\ub3d9\ud654\ub97c \uad6c\ucd95\ud55c \uacb0\uacfc, \uc7ac\uad6c\ub9e4\uc728\uc774 35%\uc5d0\uc11c 58%\ub85c \uc0c1\uc2b9\ud588\ub2e4.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%EC%82%AC%EB%A1%80_3_%EC%BA%A0%ED%95%91%EC%9A%A9%ED%92%88_%EC%85%80%EB%9F%AC_C%EC%94%A8_%E2%80%94_%EC%9B%94_%EB%A7%A4%EC%B6%9C_500%EB%A7%8C_%EC%9B%90_%E2%86%92_1500%EB%A7%8C_%EC%9B%90\"><\/span>\uc0ac\ub840 3: \ucea0\ud551\uc6a9\ud488 \uc140\ub7ec C\uc528 \u2014 \uc6d4 \ub9e4\ucd9c 500\ub9cc \uc6d0 \u2192 1,500\ub9cc \uc6d0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\ucea0\ud551 \ud14c\uc774\ube14\ub9cc \ud310\ub9e4\ud558\ub358 C\uc528\ub294 &#8220;\ucea0\ud551 \ud14c\uc774\ube14\uc744 \uc0ac\ub294 \uc0ac\ub78c\uc740 \uc758\uc790\ub3c4 \ud544\uc694\ud558\ub2e4&#8221;\ub294 \ub2e8\uc21c\ud55c \ub17c\ub9ac\ub85c \uc811\uc774\uc2dd \ucea0\ud551 \uc758\uc790\ub97c \ucd94\uac00\ud588\ub2e4. \uc911\uad6d \uc774\uc6b0(\u4e49\u4e4c) \uc2dc\uc7a5\uc5d0\uc11c \uc9c1\uc811 \uc18c\uc2f1\ud55c \uc758\uc790\uc758 \ub9c8\uc9c4\uc728\uc740 45%\ub85c, \ud14c\uc774\ube14(30%)\ubcf4\ub2e4 \ub192\uc558\ub2e4. \uc774\ud6c4 \ucea0\ud551 \uc870\uba85, \uc218\ub0a9 \ubc15\uc2a4, \uadf8\ub9b4 \uc138\ud2b8\uae4c\uc9c0 \ud655\uc7a5\ud558\uba70 &#8216;\ucea0\ud551 \uc6d0\uc2a4\ud1b1 \ub9e4\uc7a5&#8217;\uc73c\ub85c \ud3ec\uc9c0\uc154\ub2dd\uc5d0 \uc131\uacf5\ud588\ub2e4.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Forrester_Research%EA%B0%80_%EB%A7%90%ED%95%98%EB%8A%94_%ED%81%AC%EB%A1%9C%EC%8A%A4%EC%85%80%EB%A7%81%EC%9D%98_%EB%A7%A4%EC%B6%9C_%EA%B8%B0%EC%97%AC%EB%8F%84\"><\/span>Forrester Research\uac00 \ub9d0\ud558\ub294 \ud06c\ub85c\uc2a4\uc140\ub9c1\uc758 \ub9e4\ucd9c \uae30\uc5ec\ub3c4<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\ubbf8\uad6d\uc758 \uad8c\uc704 \uc788\ub294 \uc2dc\uc7a5\uc870\uc0ac \uae30\uad00 <strong>\ud3ec\ub808\uc2a4\ud130 \ub9ac\uc11c\uce58(Forrester Research)<\/strong>\uc5d0 \ub530\ub974\uba74, \uc5c5\uc140\ub9c1\uacfc \ud06c\ub85c\uc2a4\uc140\ub9c1\uc740 \uae30\uc5c5 \uc804\uccb4 \ub9e4\ucd9c\uc758 <strong>10~30%<\/strong>\ub97c \ucc28\uc9c0\ud55c\ub2e4. \uc774 \uc218\uce58\ub294 \uc5c5\uc885\uacfc \uaddc\ubaa8\uc5d0 \uad00\uacc4\uc5c6\uc774 \uc77c\uad00\ub418\uac8c \ub098\ud0c0\ub09c\ub2e4. \ud2b9\ud788 \uc774\ucee4\uba38\uc2a4 \ubd84\uc57c\uc5d0\uc11c\ub294 \uac1c\uc778\ud654 \ucd94\ucc9c \uc54c\uace0\ub9ac\uc998\uc758 \ubc1c\uc804\uc73c\ub85c \ud06c\ub85c\uc2a4\uc140\ub9c1 \ud6a8\uacfc\uac00 \ub354\uc6b1 \uadf9\ub300\ud654\ub418\uace0 \uc788\ub2e4.<\/p>\n<p><a href=\"https:\/\/hbr.org\/\" target=\"_blank\" rel=\"noopener\">\ud558\ubc84\ub4dc \ube44\uc988\ub2c8\uc2a4 \ub9ac\ubdf0(HBR)<\/a>\ub3c4 &#8220;\uae30\uc874 \uace0\uac1d\uc5d0\uac8c \ucd94\uac00 \uc0c1\ud488\uc744 \ud310\ub9e4\ud558\ub294 \uac83\uc774 \uac00\uc7a5 \ube44\uc6a9 \ud6a8\uc728\uc801\uc778 \uc131\uc7a5 \uc804\ub7b5&#8221;\uc774\ub77c\uace0 \uac15\uc870\ud55c\ub2e4. \ub2e4\ub9cc \uc8fc\uc758\ud560 \uc810\uc774 \uc788\ub2e4. \ub9e5\ud0a8\uc9c0\uc758 \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74 <strong>\ud06c\ub85c\uc2a4\ubc14\uc789 \uace0\uac1d\uc758 10~35%\ub294 \uc2e4\uc81c\ub85c \uc218\uc775\uc131\uc774 \uc5c6\ub2e4<\/strong>. \ubc18\ud488\ub960\uc774 \ub192\uac70\ub098, \ud560\uc778 \ud504\ub85c\ubaa8\uc158\uc5d0\ub9cc \ubc18\uc751\ud558\ub294 \uace0\uac1d\uc774 \uc774\uc5d0 \ud574\ub2f9\ud55c\ub2e4. \ub530\ub77c\uc11c \ucd94\uac00 \uc0c1\ud488 \uc18c\uc2f1 \uc2dc\uc5d0\ub294 \ubc18\ub4dc\uc2dc <strong>\ub9c8\uc9c4\uc728\uacfc \ubc18\ud488\ub960<\/strong>\uc744 \ud568\uaed8 \uace0\ub824\ud574\uc57c \ud55c\ub2e4.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%EC%B6%94%EA%B0%80_%EC%86%8C%EC%8B%B1_%EC%8B%9C_%EB%B0%98%EB%93%9C%EC%8B%9C_%ED%94%BC%ED%95%B4%EC%95%BC_%ED%95%A0_5%EA%B0%80%EC%A7%80_%EC%8B%A4%EC%88%98\"><\/span>\ucd94\uac00 \uc18c\uc2f1 \uc2dc \ubc18\ub4dc\uc2dc \ud53c\ud574\uc57c \ud560 5\uac00\uc9c0 \uc2e4\uc218<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<table>\n<thead>\n<tr>\n<th>\uc2e4\uc218<\/th>\n<th>\uacb0\uacfc<\/th>\n<th>\ud574\uacb0\ucc45<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\uae30\uc874 \uc0c1\ud488\uacfc \ubb34\uad00\ud55c \uc0c1\ud488 \ucd94\uac00<\/td>\n<td>\ube0c\ub79c\ub4dc \uc815\uccb4\uc131 \ud63c\ub780, \uace0\uac1d \uc774\ud0c8<\/td>\n<td>\uace0\uac1d \uac80\uc0c9 \ub370\uc774\ud130 \uae30\ubc18\uc73c\ub85c \uc5f0\uad00 \uc0c1\ud488\ub9cc \uc120\ud0dd<\/td>\n<\/tr>\n<tr>\n<td>\ud488\uc9c8 \ud655\uc778 \uc5c6\uc774 \ub300\ub7c9 \uc8fc\ubb38<\/td>\n<td>\ubc18\ud488 \ud3ed\uc99d, \ud3c9\uc810 \ud558\ub77d<\/td>\n<td>\ubc18\ub4dc\uc2dc \uc0d8\ud50c \uc8fc\ubb38 \ud6c4 \ud488\uc9c8 \uac80\uc99d<\/td>\n<\/tr>\n<tr>\n<td>\ub9c8\uc9c4\uc728 \uacc4\uc0b0 \uc2e4\uc218<\/td>\n<td>\ub9e4\ucd9c\uc740 \ub298\uc9c0\ub9cc \uc774\uc775\uc740 \uc904\uc5b4\ub4e6<\/td>\n<td>\uad00\uc138, \ubc30\uc1a1\ube44, \ubc18\ud488\ube44\uc6a9\uae4c\uc9c0 \ud3ec\ud568\ud55c \ucd1d\ube44\uc6a9 \uacc4\uc0b0<\/td>\n<\/tr>\n<tr>\n<td>\uc7ac\uace0 \uad00\ub9ac \uc18c\ud640<\/td>\n<td>\uc790\uae08 \ubb36\uc784, \ucc3d\uace0 \ube44\uc6a9 \uc99d\uac00<\/td>\n<td>\uc18c\ub7c9 \ud14c\uc2a4\ud2b8 \u2192 \ub370\uc774\ud130 \uae30\ubc18 \uc7ac\uc8fc\ubb38<\/td>\n<\/tr>\n<tr>\n<td>\uc0c1\uc138 \ud398\uc774\uc9c0 \ubbf8\ud761<\/td>\n<td>\uc804\ud658\uc728 \uc800\uc870<\/td>\n<td>\uc804\ubb38 \ucd2c\uc601 + \uc0c1\uc138\ud55c \uc2a4\ud399 \ube44\uad50 + \ub9ac\ubdf0 \ud655\ubcf4<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"2026%EB%85%84_%EC%A3%BC%EB%AA%A9%ED%95%B4%EC%95%BC_%ED%95%A0_%EC%B6%94%EA%B0%80_%EC%86%8C%EC%8B%B1_%ED%8A%B8%EB%A0%8C%EB%93%9C\"><\/span>2026\ub144 \uc8fc\ubaa9\ud574\uc57c \ud560 \ucd94\uac00 \uc18c\uc2f1 \ud2b8\ub80c\ub4dc<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\uc62c\ud574 \ud2b9\ud788 \uc8fc\ubaa9\ud560 \ub9cc\ud55c \ucd94\uac00 \uc0c1\ud488 \uc18c\uc2f1 \ud2b8\ub80c\ub4dc\uac00 \uc788\ub2e4. \uccab\uc9f8, <strong>AI \uae30\ubc18 \uc0c1\ud488 \ucd94\ucc9c \ub3c4\uad6c<\/strong>\uc758 \ub300\uc911\ud654\ub2e4. \ub124\uc774\ubc84 \uc2a4\ub9c8\ud2b8\uc2a4\ud1a0\uc5b4\uc640 \ucfe0\ud321 \ubaa8\ub450 AI\uac00 \uace0\uac1d \ud589\ub3d9\uc744 \ubd84\uc11d\ud558\uc5ec \ucd5c\uc801\uc758 \uad50\ucc28 \ud310\ub9e4 \uc0c1\ud488\uc744 \ucd94\ucc9c\ud574\uc8fc\ub294 \uae30\ub2a5\uc744 \uac15\ud654\ud558\uace0 \uc788\ub2e4. \uc140\ub7ec\ub294 \uc774 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\uc5ec \uc5b4\ub5a4 \uc0c1\ud488\uc744 \ucd94\uac00 \uc18c\uc2f1\ud560\uc9c0 \uacb0\uc815\ud560 \uc218 \uc788\ub2e4.<\/p>\n<p>\ub458\uc9f8, <strong>\ub77c\uc774\ube0c \ucee4\uba38\uc2a4\uc640 \uc20f\ud3fc \ucf58\ud150\uce20<\/strong>\ub97c \ud65c\uc6a9\ud55c \ud06c\ub85c\uc2a4\uc140\ub9c1\uc774\ub2e4. \uc911\uad6d\uc5d0\uc11c\ub294 \uc774\ubbf8 \ub3c4\uc6b0\uc778(\u6296\u97f3, \ud2f1\ud1a1 \uc911\uad6d\ud310) \ub77c\uc774\ube0c \ubc29\uc1a1\uc5d0\uc11c \ud55c \ubc88\uc5d0 5~10\uac1c \uad00\ub828 \uc0c1\ud488\uc744 \uc18c\uac1c\ud558\ub294 \uac83\uc774 \uc77c\ubc18\uc801\uc774\ub2e4. \ud55c\uad6d\uc5d0\uc11c\ub3c4 \ub124\uc774\ubc84 \uc1fc\ud551\ub77c\uc774\ube0c, \ucfe0\ud321 \ub77c\uc774\ube0c\ub97c \ud1b5\ud574 \uae30\uc874 \uc0c1\ud488\uacfc \ucd94\uac00 \uc0c1\ud488\uc744 \ud568\uaed8 \uc18c\uac1c\ud558\uba74 \uac1d\ub2e8\uac00\ub97c \ud06c\uac8c \ub192\uc77c \uc218 \uc788\ub2e4.<\/p>\n<p>\uc14b\uc9f8, <strong>\uad6c\ub3c5 \ubaa8\ub378\uc758 \ud655\uc0b0<\/strong>\uc774\ub2e4. \ubbf8\uad6d \uc0c1\uacf5\ud68c\uc758\uc18c(US Chamber of Commerce)\ub294 \uc774\ucee4\uba38\uc2a4 \ub2e4\uac01\ud654\uc758 \ud575\uc2ec \uc804\ub7b5 \uc911 \ud558\ub098\ub85c \uad6c\ub3c5 \ubaa8\ub378\uc744 \uaf3d\uc558\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \ubcf4\ub0c9\ubc31 \uc140\ub7ec\uac00 \ub9e4\ub2ec \uc0c8\ub85c\uc6b4 \ub514\uc790\uc778\uc758 \uc5d0\ucf54\ubc31\uc744 \ubc30\uc1a1\ud558\ub294 \uad6c\ub3c5 \uc11c\ube44\uc2a4\ub97c \uc6b4\uc601\ud558\uba74, \uc548\uc815\uc801\uc778 \ubc18\ubcf5 \ub9e4\ucd9c\uc744 \ud655\ubcf4\ud560 \uc218 \uc788\ub2e4.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%EC%A4%91%EA%B5%AD_%EC%86%8C%EC%8B%B1_%ED%94%8C%EB%9E%AB%ED%8F%BC%EB%B3%84_%EC%B6%94%EA%B0%80_%EC%83%81%ED%92%88_%EC%86%8C%EC%8B%B1_%EB%B9%84%EA%B5%90\"><\/span>\uc911\uad6d \uc18c\uc2f1 \ud50c\ub7ab\ud3fc\ubcc4 \ucd94\uac00 \uc0c1\ud488 \uc18c\uc2f1 \ube44\uad50<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<table>\n<thead>\n<tr>\n<th>\ud56d\ubaa9<\/th>\n<th>1688.com<\/th>\n<th>\uc54c\ub9ac\ubc14\ubc14(Alibaba.com)<\/th>\n<th>\ud0c0\uc624\ubc14\uc624(Taobao)<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>\uc8fc\uc694 \ub300\uc0c1<\/strong><\/td>\n<td>\uc911\uad6d \ub0b4\uc218 \ub3c4\ub9e4<\/td>\n<td>\uae00\ub85c\ubc8c B2B \ubb34\uc5ed<\/td>\n<td>\uc18c\ub9e4\/\uc18c\ub7c9 \uad6c\ub9e4<\/td>\n<\/tr>\n<tr>\n<td><strong>\uac00\uaca9 \uc218\uc900<\/strong><\/td>\n<td>\uac00\uc7a5 \uc800\ub834 (\uacf5\uc7a5 \uc9c1\uac70\ub798)<\/td>\n<td>1688 \ub300\ube44 20~40% \ub192\uc74c<\/td>\n<td>\uc18c\ub9e4\uac00 \uc218\uc900<\/td>\n<\/tr>\n<tr>\n<td><strong>MOQ<\/strong><\/td>\n<td>1~50\uac1c (\uc720\uc5f0)<\/td>\n<td>100~500\uac1c (\ud611\uc0c1 \uac00\ub2a5)<\/td>\n<td>1\uac1c\ubd80\ud130<\/td>\n<\/tr>\n<tr>\n<td><strong>\uc5b8\uc5b4<\/strong><\/td>\n<td>\uc911\uad6d\uc5b4\ub9cc<\/td>\n<td>\uc601\uc5b4 \uc9c0\uc6d0<\/td>\n<td>\uc911\uad6d\uc5b4 \uc911\uc2ec<\/td>\n<\/tr>\n<tr>\n<td><strong>\uacb0\uc81c \ubcf4\ud638<\/strong><\/td>\n<td>\uc54c\ub9ac\ud398\uc774 \uc5d0\uc2a4\ud06c\ub85c<\/td>\n<td>Trade Assurance<\/td>\n<td>\uc54c\ub9ac\ud398\uc774<\/td>\n<\/tr>\n<tr>\n<td><strong>\ucd94\ucc9c \uc0c1\ud669<\/strong><\/td>\n<td>\uc911\uad6d\uc5b4 \uac00\ub2a5, \ucd5c\uc800\uac00 \uc18c\uc2f1<\/td>\n<td>\ud574\uc678 \uc9c1\uac70\ub798, \uc548\uc804\ud55c \uac70\ub798<\/td>\n<td>\uc0d8\ud50c \uad6c\ub9e4, \ud2b8\ub80c\ub4dc \ud30c\uc545<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"%EB%A7%A5%ED%82%A8%EC%A7%80%EC%9D%98_%E2%80%98Six_Cs_%ED%94%84%EB%A0%88%EC%9E%84%EC%9B%8C%ED%81%AC_%EC%A0%84%EB%9E%B5%EC%A0%81_%ED%81%AC%EB%A1%9C%EC%8A%A4%EC%85%80%EB%A7%81%EC%9D%98_6%EA%B0%80%EC%A7%80_%EC%9B%90%EC%B9%99\"><\/span>\ub9e5\ud0a8\uc9c0\uc758 &#8216;Six Cs&#8217; \ud504\ub808\uc784\uc6cc\ud06c: \uc804\ub7b5\uc801 \ud06c\ub85c\uc2a4\uc140\ub9c1\uc758 6\uac00\uc9c0 \uc6d0\uce59<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\uae00\ub85c\ubc8c \ucee8\uc124\ud305 \uae30\uc5c5 <a href=\"https:\/\/www.mckinsey.com\" target=\"_blank\" rel=\"noopener\">\ub9e5\ud0a8\uc9c0(McKinsey)<\/a>\ub294 \uc131\uacf5\uc801\uc778 \ud06c\ub85c\uc2a4\uc140\ub9c1\uc744 \uc704\ud55c &#8216;Six Cs&#8217; \ud504\ub808\uc784\uc6cc\ud06c\ub97c \uc81c\uc2dc\ud588\ub2e4. \uc774 \uc6d0\uce59\uc740 \ub300\uae30\uc5c5\ubfd0 \uc544\ub2c8\ub77c \uc18c\uaddc\ubaa8 \uc628\ub77c\uc778 \uc140\ub7ec\uc5d0\uac8c\ub3c4 \uadf8\ub300\ub85c \uc801\uc6a9\ub41c\ub2e4.<\/p>\n<p><strong>Customer(\uace0\uac1d)<\/strong> \u2014 \ubaa8\ub4e0 \uace0\uac1d\uc5d0\uac8c \ub3d9\uc77c\ud55c \ucd94\ucc9c\uc744 \ud558\uc9c0 \ub9d0\uace0, \uad6c\ub9e4 \uc774\ub825\uacfc \ud589\ub3d9 \ud328\ud134\uc5d0 \ub530\ub77c \uc138\ubd84\ud654\ud558\ub77c. <strong>Context(\ub9e5\ub77d)<\/strong> \u2014 \uace0\uac1d\uc774 \uad6c\ub9e4 \uc5ec\uc815\uc758 \uc5b4\ub290 \ub2e8\uacc4\uc5d0 \uc788\ub294\uc9c0\uc5d0 \ub530\ub77c \ucd94\ucc9c \uc0c1\ud488\uc744 \ub2ec\ub9ac\ud558\ub77c. <strong>Content(\ucf58\ud150\uce20)<\/strong> \u2014 \ucd94\ucc9c \uc0c1\ud488\uc774 \uc65c \ud544\uc694\ud55c\uc9c0\ub97c \uc124\ub4dd\ub825 \uc788\uac8c \uc804\ub2ec\ud558\ub77c. <strong>Channel(\ucc44\ub110)<\/strong> \u2014 \uc774\uba54\uc77c, \uc571 \ud478\uc2dc, \uc0c1\uc138 \ud398\uc774\uc9c0 \ub4f1 \ucd5c\uc801\uc758 \ucc44\ub110\uc744 \uc120\ud0dd\ud558\ub77c. <strong>Cadence(\ube48\ub3c4)<\/strong> \u2014 \ub108\ubb34 \uc7a6\uc740 \ucd94\ucc9c\uc740 \uc5ed\ud6a8\uacfc\ub97c \ub0b3\uc73c\ubbc0\ub85c \uc801\uc808\ud55c \ube48\ub3c4\ub97c \uc720\uc9c0\ud558\ub77c. <strong>Conversion(\uc804\ud658)<\/strong> \u2014 \ucd94\ucc9c\uc5d0\uc11c \uc2e4\uc81c \uad6c\ub9e4\uae4c\uc9c0\uc758 \uc804\ud658\uc728\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \uce21\uc815\ud558\uace0 \uac1c\uc120\ud558\ub77c.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%EC%9E%AC%EB%AF%B8%EC%9E%88%EB%8A%94_%ED%81%AC%EB%A1%9C%EC%8A%A4%EC%85%80%EB%A7%81_%EC%9D%B4%EC%95%BC%EA%B8%B0_%EB%A7%A5%EB%8F%84%EB%82%A0%EB%93%9C%EC%9D%98_%E2%80%9C%EA%B0%90%EC%9E%90%ED%8A%80%EA%B9%80_%EB%93%9C%EC%8B%9C%EA%B2%A0%EC%96%B4%EC%9A%94%E2%80%9D\"><\/span>\uc7ac\ubbf8\uc788\ub294 \ud06c\ub85c\uc2a4\uc140\ub9c1 \uc774\uc57c\uae30: \ub9e5\ub3c4\ub0a0\ub4dc\uc758 &#8220;\uac10\uc790\ud280\uae40 \ub4dc\uc2dc\uaca0\uc5b4\uc694?&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\uc138\uacc4\uc5d0\uc11c \uac00\uc7a5 \uc720\uba85\ud55c \ud06c\ub85c\uc2a4\uc140\ub9c1 \ubb38\uad6c\ub294 \ubb34\uc5c7\uc77c\uae4c? \ubc14\ub85c \ub9e5\ub3c4\ub0a0\ub4dc \uc9c1\uc6d0\uc774 \ubb3b\ub294 <strong>&#8220;\uac10\uc790\ud280\uae40\ub3c4 \ud568\uaed8 \ub4dc\uc2dc\uaca0\uc5b4\uc694?(Would you like fries with that?)&#8221;<\/strong>\ub2e4. \uc774 \ud55c \ub9c8\ub514\uac00 \ub9e5\ub3c4\ub0a0\ub4dc\uc5d0 \uc5f0\uac04 \uc218\uc2ed\uc5b5 \ub2ec\ub7ec\uc758 \ucd94\uac00 \ub9e4\ucd9c\uc744 \uc548\uaca8\uc900\ub2e4. \uc2e4\uc81c\ub85c \ub9e5\ub3c4\ub0a0\ub4dc\uc758 \uc138\ud2b8 \uba54\ub274 \uc804\ub7b5\uc740 \uac1d\ub2e8\uac00\ub97c 40% \uc774\uc0c1 \ub192\uc774\ub294 \uac83\uc73c\ub85c \uc54c\ub824\uc838 \uc788\ub2e4.<\/p>\n<p>\ub354 \uc7ac\ubbf8\uc788\ub294 \uc0ac\ub840\ub3c4 \uc788\ub2e4. \ubbf8\uad6d\uc758 \ud55c \uc628\ub77c\uc778 \ud3ab\uc0f5\uc740 \uac15\uc544\uc9c0 \uc0ac\ub8cc\ub97c \uad6c\ub9e4\ud55c \uace0\uac1d\uc5d0\uac8c &#8220;\ubc18\ub824\uacac \uc0dd\uc77c \ucf00\uc774\ud06c&#8221;\ub97c \ucd94\ucc9c\ud588\ub294\ub370, \uc774 \uc0c1\ud488\uc758 \ub9c8\uc9c4\uc728\uc774 \uc0ac\ub8cc\uc758 5\ubc30\uc5d0 \ub2ec\ud588\ub2e4. \uc77c\ubcf8\uc758 \ud55c \ubb38\uad6c \uc140\ub7ec\ub294 \ub9cc\ub144\ud544\uc744 \uad6c\ub9e4\ud55c \uace0\uac1d\uc5d0\uac8c &#8220;\ud544\uae30 \uc790\uc138 \uad50\uc815 \uac00\uc774\ub4dc\ubd81&#8221;\uc744 \ucd94\ucc9c\ud558\uc5ec \uc6d4 \ub9e4\ucd9c\uc744 2\ubc30\ub85c \uc62c\ub838\ub2e4. \uc774\ucc98\ub7fc <strong>\uace0\uac1d\uc758 \uac10\uc131\uacfc \ub77c\uc774\ud504\uc2a4\ud0c0\uc77c\uc744 \uc774\ud574\ud558\uba74 \uc608\uc0c1\uce58 \ubabb\ud55c \ud06c\ub85c\uc2a4\uc140\ub9c1 \uae30\ud68c<\/strong>\uac00 \uc5f4\ub9b0\ub2e4.<\/p>\n<p>\ucd5c\uadfc \ud2f1\ud1a1\uc5d0\uc11c \ud654\uc81c\uac00 \ub41c \uc0ac\ub840\ub3c4 \uc788\ub2e4. \ud55c \uc911\uad6d \uc140\ub7ec\uac00 &#8220;1\uc704\uc548(\uc57d 190\uc6d0)\uc9dc\ub9ac \ud578\ub4dc\ud3f0 \uac70\uce58\ub300&#8221;\ub97c \ubbf8\ub07c \uc0c1\ud488\uc73c\ub85c \uc62c\ub9b0 \ub4a4, \uad6c\ub9e4 \uace0\uac1d\uc5d0\uac8c \ubb34\uc120 \uc774\uc5b4\ud3f0, \ubcf4\uc870\ubc30\ud130\ub9ac, \ucc28\ub7c9\uc6a9 \ucda9\uc804\uae30\ub97c \ucd94\ucc9c\ud558\ub294 \uc804\ub7b5\uc73c\ub85c \uc6d4 \ub9e4\ucd9c 100\ub9cc \uc704\uc548(\uc57d 1.9\uc5b5 \uc6d0)\uc744 \ub2ec\uc131\ud588\ub2e4. \uc774\ub978\ubc14 <strong>&#8216;\ubbf8\ub07c \uc0c1\ud488 \uc804\ub7b5(Loss Leader Strategy)&#8217;<\/strong>\uc758 \ub514\uc9c0\ud138 \ubc84\uc804\uc774\ub2e4.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%EC%B6%94%EA%B0%80_%EC%83%81%ED%92%88_%EC%86%8C%EC%8B%B1_%EC%B2%B4%ED%81%AC%EB%A6%AC%EC%8A%A4%ED%8A%B8_%EC%8B%A4%ED%96%89_%EC%A0%84_%EB%B0%98%EB%93%9C%EC%8B%9C_%ED%99%95%EC%9D%B8%ED%95%A0_10%EA%B0%80%EC%A7%80\"><\/span>\ucd94\uac00 \uc0c1\ud488 \uc18c\uc2f1 \uccb4\ud06c\ub9ac\uc2a4\ud2b8: \uc2e4\ud589 \uc804 \ubc18\ub4dc\uc2dc \ud655\uc778\ud560 10\uac00\uc9c0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\ub9c8\uc9c0\ub9c9\uc73c\ub85c, \ucd94\uac00 \uc0c1\ud488 \uc18c\uc2f1\uc744 \uc2e4\ud589\ud558\uae30 \uc804\uc5d0 \ubc18\ub4dc\uc2dc \ud655\uc778\ud574\uc57c \ud560 \uccb4\ud06c\ub9ac\uc2a4\ud2b8\ub97c \uc815\ub9ac\ud588\ub2e4.<\/p>\n<table>\n<thead>\n<tr>\n<th>\ubc88\ud638<\/th>\n<th>\uccb4\ud06c \ud56d\ubaa9<\/th>\n<th>\ud655\uc778 \ubc29\ubc95<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>1<\/td>\n<td>\uae30\uc874 \uace0\uac1d\uc758 \uc5f0\uad00 \uac80\uc0c9\uc5b4 \ubd84\uc11d \uc644\ub8cc<\/td>\n<td>\ub124\uc774\ubc84 \ub370\uc774\ud130\ub7a9, \uc2a4\ud1a0\uc5b4 \ubd84\uc11d \ub3c4\uad6c<\/td>\n<\/tr>\n<tr>\n<td>2<\/td>\n<td>\uacbd\uc7c1 \ub9e4\uc7a5\uc758 \uc0c1\ud488 \uad6c\uc131 \ubca4\uce58\ub9c8\ud0b9<\/td>\n<td>\uc0c1\uc704 10\uac1c \ub9e4\uc7a5 \uc0c1\ud488 \ub77c\uc778\uc5c5 \uc870\uc0ac<\/td>\n<\/tr>\n<tr>\n<td>3<\/td>\n<td>\uc911\uad6d \uacf5\uae09\uc5c5\uccb4 \ucd5c\uc18c 3\uacf3 \ube44\uad50 \uacac\uc801<\/td>\n<td>1688.com, \uc54c\ub9ac\ubc14\ubc14 \ub3d9\uc2dc \uac80\uc0c9<\/td>\n<\/tr>\n<tr>\n<td>4<\/td>\n<td>\uc0d8\ud50c \uc8fc\ubb38 \ubc0f \ud488\uc9c8 \uac80\uc99d \uc644\ub8cc<\/td>\n<td>\uc2e4\ubb3c \ud655\uc778, \ub0b4\uad6c\uc131 \ud14c\uc2a4\ud2b8<\/td>\n<\/tr>\n<tr>\n<td>5<\/td>\n<td>\ucd1d\ube44\uc6a9 \uacc4\uc0b0 (\uad00\uc138+\ubc30\uc1a1+\ubc18\ud488 \ud3ec\ud568)<\/td>\n<td>\uc5d1\uc140 \uc6d0\uac00 \uacc4\uc0b0\ud45c \uc791\uc131<\/td>\n<\/tr>\n<tr>\n<td>6<\/td>\n<td>\ubaa9\ud45c \ub9c8\uc9c4\uc728 30% \uc774\uc0c1 \ud655\ubcf4<\/td>\n<td>\ud310\ub9e4\uac00 \ub300\ube44 \uc21c\uc774\uc775\ub960 \uacc4\uc0b0<\/td>\n<\/tr>\n<tr>\n<td>7<\/td>\n<td>\uc0c1\uc138 \ud398\uc774\uc9c0 \uc81c\uc791 \uc644\ub8cc<\/td>\n<td>\uc804\ubb38 \ucd2c\uc601 + \ube44\uad50 \uc815\ubcf4 + \ub9ac\ubdf0<\/td>\n<\/tr>\n<tr>\n<td>8<\/td>\n<td>\ud06c\ub85c\uc2a4\uc140\ub9c1 \uc790\ub3d9\ud654 \uc124\uc815<\/td>\n<td>\uc138\ud2b8 \uc0c1\ud488 \ub4f1\ub85d, \ucfe0\ud3f0 \uc790\ub3d9 \ubc1c\uc1a1<\/td>\n<\/tr>\n<tr>\n<td>9<\/td>\n<td>\uc7ac\uace0 \uad00\ub9ac \uc2dc\uc2a4\ud15c \uad6c\ucd95<\/td>\n<td>\uc548\uc804 \uc7ac\uace0\ub7c9 \uc124\uc815, \uc790\ub3d9 \uc7ac\uc8fc\ubb38<\/td>\n<\/tr>\n<tr>\n<td>10<\/td>\n<td>2~4\uc8fc \ud14c\uc2a4\ud2b8 \ud310\ub9e4 \uacc4\ud68d \uc218\ub9bd<\/td>\n<td>KPI \uc124\uc815 (CTR, \uc804\ud658\uc728, \uad50\ucc28 \uad6c\ub9e4\uc728)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"%EA%B2%B0%EB%A1%A0_%EC%B6%94%EA%B0%80_%EC%83%81%ED%92%88_%EC%86%8C%EC%8B%B1%EC%9D%80_%E2%80%98%EC%96%91%EC%9D%B4_%EC%95%84%EB%8B%88%EB%9D%BC_%E2%80%98%EC%97%B0%EA%B2%B0%EC%9D%B4%EB%8B%A4\"><\/span>\uacb0\ub860: \ucd94\uac00 \uc0c1\ud488 \uc18c\uc2f1\uc740 &#8216;\uc591&#8217;\uc774 \uc544\ub2c8\ub77c &#8216;\uc5f0\uacb0&#8217;\uc774\ub2e4<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\ucd94\uac00 \uc0c1\ud488 \uc18c\uc2f1\uc73c\ub85c \ub9e4\ucd9c\uc744 200% \uc62c\ub9ac\ub294 \ube44\uacb0\uc740 \ub2e8\uc21c\ud788 \uc0c1\ud488 \uc218\ub97c \ub298\ub9ac\ub294 \uac83\uc774 \uc544\ub2c8\ub2e4. <strong>\uae30\uc874 \uace0\uac1d\uc774 \uc790\uc5f0\uc2a4\ub7fd\uac8c \ud544\uc694\ub85c \ud558\ub294 \uc0c1\ud488\uc744 \uc815\ud655\ud788 \ucc3e\uc544 \uc5f0\uacb0\ud558\ub294 \uac83<\/strong>\uc774 \ud575\uc2ec\uc774\ub2e4. \ub9e5\ud0a8\uc9c0\uc758 \ub370\uc774\ud130\uac00 \ubcf4\uc5ec\uc8fc\ub4ef, \ud6a8\uacfc\uc801\uc778 \ud06c\ub85c\uc2a4\uc140\ub9c1\uc740 \ub9e4\ucd9c 20% \uc99d\uac00\uc640 \uc774\uc775 30% \uc99d\uac00\ub97c \ub3d9\uc2dc\uc5d0 \uac00\uc838\uc628\ub2e4.<\/p>\n<p>\uc911\uad6d \uc18c\uc2f1\uc758 \uc7a5\uc810\uc740 \uc774 \uacfc\uc815\uc744 \ube60\ub974\uace0 \uc800\ub834\ud558\uac8c \uc2e4\ud589\ud560 \uc218 \uc788\ub2e4\ub294 \uac83\uc774\ub2e4. 1688.com\uc5d0\uc11c \uc18c\ub7c9 \ud14c\uc2a4\ud2b8 \uc8fc\ubb38\uc73c\ub85c \uc2dc\uc791\ud558\uace0, \ub370\uc774\ud130\ub85c \uac80\uc99d\ud55c \ud6c4, \uc131\uacf5\ud55c \uc0c1\ud488\ub9cc \uc2a4\ucf00\uc77c\uc5c5\ud558\uba74 \ub41c\ub2e4. \uc624\ub298 \ub2f9\uc7a5 \uc2a4\ud1a0\uc5b4 \ubd84\uc11d \ub370\uc774\ud130\ub97c \uc5f4\uc5b4 \uace0\uac1d\uc774 \ubb34\uc5c7\uc744 \ud568\uaed8 \uac80\uc0c9\ud558\ub294\uc9c0 \ud655\uc778\ud574\ubcf4\ub77c. \uadf8 \uc548\uc5d0 \ub9e4\ucd9c 200%\uc758 \ub2f5\uc774 \uc788\ub2e4.<\/p>\n<p><em>\ub354 \ub9ce\uc740 \uc911\uad6d \uc18c\uc2f1 \uc804\ub7b5\uacfc \uc140\ub7ec \uc2e4\uc804 \uac00\uc774\ub4dc\ub294 <a href=\"https:\/\/sellerroad.net\/en_us\/\">SellerRoad<\/a>\uc5d0\uc11c \ud655\uc778\ud558\uc138\uc694.<\/em><\/p>\n<div class=\"ays-arp-under-posts-container ays-arp-elegant-layout\" id=\"ays-arp-under-posts-container-442-6a17874f91a03\"  data-id=\"6a17874f91a03\" data-ratio=\"0.75\"><h2 class=\"ays-arp-under-posts-container-title\"><span class=\"ez-toc-section\" id=\"%EA%B4%80%EB%A0%A8_%EA%B8%80\"><\/span>\uad00\ub828 \uae00<span class=\"ez-toc-section-end\"><\/span><\/h2><input type=\"hidden\" name=\"ays-arp-id-6a17874f91a03\" value=\"442\"><div class=\"ays-arp-under-posts\"><div class=\"ays-arp-under-post\"><div class=\"ays-arp-under-post-header\"><div class=\"ays-arp-under-post-img-row\"><a href=\"https:\/\/sellerroad.net\/en_us\/%ec%9e%91%ec%9d%80-%ec%ba%90%eb%a6%ad%ed%84%b0-%ed%95%98%eb%82%98%eb%a1%9c-20%ec%a1%b0-%ec%8b%9c%ec%9e%a5%ec%9d%98-%ec%a3%bc%ec%9d%b8%ea%b3%b5%ec%9d%b4-%eb%90%98%eb%8a%94-%eb%b2%95-%ec%a0%95%eb%b6%80\/\" class=\"ays-arp-under-post-link\"  ><img src=\"https:\/\/sellerroad.net\/wp-content\/uploads\/2026\/03\/img_ip_character-768x429.png\" alt=\"IP \uce90\ub9ad\ud130 \uad7f\uc988 \ube44\uc988\ub2c8\uc2a4\" class=\"ays-arp-under-post-img\"><img src=\"https:\/\/sellerroad.net\/wp-content\/uploads\/2026\/03\/img_ip_character-768x429.png\" alt=\"IP \uce90\ub9ad\ud130 \uad7f\uc988 \ube44\uc988\ub2c8\uc2a4\" class=\"ays-arp-under-post-img ays-arp-under-post-img-mobile\"><\/a><\/div><\/div><div class=\"ays-arp-under-post-content\"><div class=\"ays-arp-under-post-title-row\"><div class=\"ays-arp-under-post-title\"><a href=\"https:\/\/sellerroad.net\/en_us\/%ec%9e%91%ec%9d%80-%ec%ba%90%eb%a6%ad%ed%84%b0-%ed%95%98%eb%82%98%eb%a1%9c-20%ec%a1%b0-%ec%8b%9c%ec%9e%a5%ec%9d%98-%ec%a3%bc%ec%9d%b8%ea%b3%b5%ec%9d%b4-%eb%90%98%eb%8a%94-%eb%b2%95-%ec%a0%95%eb%b6%80\/\" class=\"ays-arp-under-post-link\"  >IP \uce90\ub9ad\ud130 \uc0ac\uc5c5 \uc644\ubcbd \uac00\uc774\ub4dc: \uc791\uc740 \uce90\ub9ad\ud130\ub85c...<\/a><\/div><\/div><div class=\"ays-arp-under-post-excerpt-row\"><span class=\"ays-arp-under-post-excerpt\">\nIP \uce90\ub9ad\ud130 \uad7f\uc988 \ube44\uc988\ub2c8\uc2a4\ub294 \uc791\uc740 \uce90\ub9ad\ud130 \ud558\ub098\uac00 \uc218\uc2ed\uc870 \uc6d0 \uaddc\ubaa8\uc758...<\/span><\/div><div class=\"ays-arp-under-post-read-more-row\"><a href=\"https:\/\/sellerroad.net\/en_us\/%ec%9e%91%ec%9d%80-%ec%ba%90%eb%a6%ad%ed%84%b0-%ed%95%98%eb%82%98%eb%a1%9c-20%ec%a1%b0-%ec%8b%9c%ec%9e%a5%ec%9d%98-%ec%a3%bc%ec%9d%b8%ea%b3%b5%ec%9d%b4-%eb%90%98%eb%8a%94-%eb%b2%95-%ec%a0%95%eb%b6%80\/\" class=\"ays-arp-under-post-link\"  ><span class=\"ays-arp-under-post-read-more\">Read more<\/span><\/a><\/div><\/div><\/div><div class=\"ays-arp-under-post\"><div class=\"ays-arp-under-post-header\"><div class=\"ays-arp-under-post-img-row\"><a href=\"https:\/\/sellerroad.net\/en_us\/%ea%b3%a0%ea%b0%9d%ec%9d%98-%ec%a7%80%ea%b0%91%ec%9d%84-%ec%97%ac%eb%8a%94-%eb%a7%88%eb%b2%95-%ec%9e%98-%ed%8c%94%eb%a6%ac%eb%8a%94-%ec%83%81%ec%84%b8%ed%8e%98%ec%9d%b4%ec%a7%80%ec%9d%98-5%ea%b0%80\/\" class=\"ays-arp-under-post-link\"  ><img src=\"https:\/\/sellerroad.net\/wp-content\/uploads\/2026\/03\/img_goods_packaging-768x429.png\" alt=\"\uad7f\uc988 \ud3ec\uc7a5 \ud328\ud0a4\uc9c0 \ub514\uc790\uc778 \ud2b8\ub80c\ub4dc\" class=\"ays-arp-under-post-img\"><img src=\"https:\/\/sellerroad.net\/wp-content\/uploads\/2026\/03\/img_goods_packaging-768x429.png\" alt=\"\uad7f\uc988 \ud3ec\uc7a5 \ud328\ud0a4\uc9c0 \ub514\uc790\uc778 \ud2b8\ub80c\ub4dc\" class=\"ays-arp-under-post-img ays-arp-under-post-img-mobile\"><\/a><\/div><\/div><div class=\"ays-arp-under-post-content\"><div class=\"ays-arp-under-post-title-row\"><div class=\"ays-arp-under-post-title\"><a href=\"https:\/\/sellerroad.net\/en_us\/%ea%b3%a0%ea%b0%9d%ec%9d%98-%ec%a7%80%ea%b0%91%ec%9d%84-%ec%97%ac%eb%8a%94-%eb%a7%88%eb%b2%95-%ec%9e%98-%ed%8c%94%eb%a6%ac%eb%8a%94-%ec%83%81%ec%84%b8%ed%8e%98%ec%9d%b4%ec%a7%80%ec%9d%98-5%ea%b0%80\/\" class=\"ays-arp-under-post-link\"  >\uc0c1\uc138\ud398\uc774\uc9c0 \uc81c\uc791 5\uac00\uc9c0 \ube44\ubc00: \uace0\uac1d \uc9c0\uac11\uc744 \uc5ec\ub294...<\/a><\/div><\/div><div class=\"ays-arp-under-post-excerpt-row\"><span class=\"ays-arp-under-post-excerpt\">\n\uc0c1\uc138\ud398\uc774\uc9c0 \uc81c\uc791\uc740 \uc628\ub77c\uc778 \ud310\ub9e4\uc5d0\uc11c \uad6c\ub9e4 \uc804\ud658\uc728\uc744 \uacb0\uc815\ud558\ub294 \uac00\uc7a5 \uc911\uc694\ud55c \uc694\uc18c\uc785\ub2c8\ub2e4....<\/span><\/div><div class=\"ays-arp-under-post-read-more-row\"><a href=\"https:\/\/sellerroad.net\/en_us\/%ea%b3%a0%ea%b0%9d%ec%9d%98-%ec%a7%80%ea%b0%91%ec%9d%84-%ec%97%ac%eb%8a%94-%eb%a7%88%eb%b2%95-%ec%9e%98-%ed%8c%94%eb%a6%ac%eb%8a%94-%ec%83%81%ec%84%b8%ed%8e%98%ec%9d%b4%ec%a7%80%ec%9d%98-5%ea%b0%80\/\" class=\"ays-arp-under-post-link\"  ><span class=\"ays-arp-under-post-read-more\">Read more<\/span><\/a><\/div><\/div><\/div><div class=\"ays-arp-under-post\"><div class=\"ays-arp-under-post-header\"><div class=\"ays-arp-under-post-img-row\"><a href=\"https:\/\/sellerroad.net\/en_us\/china-goods-economy-72-trillion-guide-2026\/\" class=\"ays-arp-under-post-link\"  ><img src=\"https:\/\/sellerroad.net\/wp-content\/uploads\/2026\/03\/china_goods_en_featured-3-768x429.png\" alt=\"\uc911\uad6d \uad7f\uc988 \uacbd\uc81c 72\uc870\uc6d0 \uc2dc\uc7a5 \ube14\ub77c\uc778\ub4dc\ubc15\uc2a4 \ub514\uc790\uc774\ub108 \ud1a0\uc774\" class=\"ays-arp-under-post-img\"><img src=\"https:\/\/sellerroad.net\/wp-content\/uploads\/2026\/03\/china_goods_en_featured-3-768x429.png\" alt=\"\uc911\uad6d \uad7f\uc988 \uacbd\uc81c 72\uc870\uc6d0 \uc2dc\uc7a5 \ube14\ub77c\uc778\ub4dc\ubc15\uc2a4 \ub514\uc790\uc774\ub108 \ud1a0\uc774\" class=\"ays-arp-under-post-img ays-arp-under-post-img-mobile\"><\/a><\/div><\/div><div class=\"ays-arp-under-post-content\"><div class=\"ays-arp-under-post-title-row\"><div class=\"ays-arp-under-post-title\"><a href=\"https:\/\/sellerroad.net\/en_us\/china-goods-economy-72-trillion-guide-2026\/\" class=\"ays-arp-under-post-link\"  >\uc911\uad6d \uad7f\uc988 \uacbd\uc81c 72\uc870\uc6d0\uc758 \ube44\ubc00: Pop Mart\ubd80\ud130...<\/a><\/div><\/div><div class=\"ays-arp-under-post-excerpt-row\"><span class=\"ays-arp-under-post-excerpt\">\n\nTable of Contents\nToggle\n72\uc870 \uc6d0, \uc774 \uc22b\uc790\uac00 \ub2f9\uc2e0\uc758 \uc0ac\uc5c5\uc744 \ubc14\uafc0 \uc218...<\/span><\/div><div class=\"ays-arp-under-post-read-more-row\"><a href=\"https:\/\/sellerroad.net\/en_us\/china-goods-economy-72-trillion-guide-2026\/\" class=\"ays-arp-under-post-link\"  ><span class=\"ays-arp-under-post-read-more\">Read more<\/span><\/a><\/div><\/div><\/div><\/div><style type=\"text\/css\">\n            #ays-arp-under-posts-container-442-6a17874f91a03 {\n                width: 100%;\n                word-break: break-word;\n            }\n\n            #ays-arp-under-posts-container-442-6a17874f91a03 .ays-arp-under-post {\n                width: calc(33% - 10px);\n                overflow: hidden;\n                padding: 10px;\n                border: none;\n            }\n\n            #ays-arp-under-posts-container-442-6a17874f91a03 .ays-arp-under-post-img-row .ays-arp-under-post-img {\n\t\t\t    object-fit: contain;\n\t\t\t    object-position:center center;\n                border: unset;\n                padding: unset;\n                border-radius: 0px;\n                height: 100%\n            }\n\n            #ays-arp-under-posts-container-442-6a17874f91a03 .ays-arp-under-posts-container-title,\n            #ays-arp-under-posts-container-442-6a17874f91a03 .ays-arp-under-post-title  .ays-arp-under-post-link,\n            #ays-arp-under-posts-container-442-6a17874f91a03 .ays-arp-under-post-excerpt-row {\n                color: #333;\n            }\n\n            #ays-arp-under-posts-container-442-6a17874f91a03  .ays-arp-under-posts  .ays-arp-under-post {\n                background-color: rgba(255,255,255,0);\n            }\n\n            #ays-arp-under-posts-container-442-6a17874f91a03  .ays-arp-under-posts  .ays-arp-under-post:hover {\n                background-color: rgba(255,255,255,0);\n            }\n\n            #ays-arp-under-posts-container-442-6a17874f91a03 .ays-arp-under-post-title,\n            #ays-arp-under-posts-container-442-6a17874f91a03 .ays-arp-under-post-link {\n       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#ays-arp-under-posts-container-442-6a17874f91a03.ays-arp-elegant-layout .ays-arp-under-post-date-author-row {\n                border-top: 0.5px solid rgba(51,51,51,0.4);\n            }\n\n            #ays-arp-under-posts-container-442-6a17874f91a03.ays-arp-elegant-layout .ays-arp-under-post-title a,\n            #ays-arp-under-posts-container-442-6a17874f91a03.ays-arp-elegant-layout .ays-arp-under-post-read-more-row a {\n                text-decoration: unset;\n            }\n            \n            <\/style><\/div>","protected":false},"excerpt":{"rendered":"<p>\uc65c &#8216;\ucd94\uac00 \uc0c1\ud488 \uc18c\uc2f1&#8217;\uc774 \ub9e4\ucd9c\uc758 \ud310\ub3c4\ub97c \ubc14\uafb8\ub294\uac00 \uc628\ub77c\uc778 \uc140\ub7ec\ub77c\uba74 \ud55c \ubc88\ucbe4 \uc774\ub7f0 \uace0\ubbfc\uc744 \ud574\ubd24\uc744 \uac83\uc774\ub2e4. &#8220;\uc0c1\ud488 \ud558\ub098\ub85c\ub294 \ud55c\uacc4\uac00 \uc788\ub294\ub370, \uc5b4\ub5bb\uac8c \ud574\uc57c \ub9e4\ucd9c\uc744 \ub450 \ubc30\ub85c \uc62c\ub9b4 \uc218 \uc788\uc744\uae4c?&#8221; \uc815\ub2f5\uc740 \uc758\uc678\ub85c \ub2e8\uc21c\ud558\ub2e4. \uae30\uc874 \uace0\uac1d\uc5d0\uac8c \ub354 \ub9ce\uc740 \uc0c1\ud488\uc744 \ud30c\ub294 \uac83\uc774\ub2e4. \uae00\ub85c\ubc8c \ucee8\uc124\ud305 \uae30\uc5c5 \ub9e5\ud0a8\uc9c0(McKinsey)\uc758 \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74, \ud6a8\uacfc\uc801\uc778 \ud06c\ub85c\uc2a4\uc140\ub9c1(\uad50\ucc28 \ud310\ub9e4)\uc740 \ub9e4\ucd9c\uc744 20% \uc99d\uac00\uc2dc\ud0a4\uace0 \uc774\uc775\uc744 30%\uae4c\uc9c0 \ub04c\uc5b4\uc62c\ub9b4 \uc218 \uc788\ub2e4. \uc2e0\uaddc &#8230; <a title=\"\ucd94\uac00 \uc0c1\ud488 \uc18c\uc2f1\uc73c\ub85c \uae30\uc874 \ub9e4\uc7a5 \ub9e4\ucd9c 200% \uc62c\ub9ac\uae30: \ud06c\ub85c\uc2a4\uc140\ub9c1 \uc2e4\uc804 \uc804\ub7b5\uacfc \uc911\uad6d \uc18c\uc2f1 \uac00\uc774\ub4dc\" class=\"read-more\" href=\"https:\/\/sellerroad.net\/en_us\/product-sourcing-sales-200-percent-guide\/\" aria-label=\"Read more about \ucd94\uac00 \uc0c1\ud488 \uc18c\uc2f1\uc73c\ub85c \uae30\uc874 \ub9e4\uc7a5 \ub9e4\ucd9c 200% \uc62c\ub9ac\uae30: \ud06c\ub85c\uc2a4\uc140\ub9c1 \uc2e4\uc804 \uc804\ub7b5\uacfc \uc911\uad6d \uc18c\uc2f1 \uac00\uc774\ub4dc\">Read more<\/a><\/p>","protected":false},"author":1,"featured_media":702,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-442","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-goods-ip-startup"],"_links":{"self":[{"href":"https:\/\/sellerroad.net\/en_us\/wp-json\/wp\/v2\/posts\/442","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sellerroad.net\/en_us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sellerroad.net\/en_us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sellerroad.net\/en_us\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sellerroad.net\/en_us\/wp-json\/wp\/v2\/comments?post=442"}],"version-history":[{"count":6,"href":"https:\/\/sellerroad.net\/en_us\/wp-json\/wp\/v2\/posts\/442\/revisions"}],"predecessor-version":[{"id":701,"href":"https:\/\/sellerroad.net\/en_us\/wp-json\/wp\/v2\/posts\/442\/revisions\/701"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sellerroad.net\/en_us\/wp-json\/wp\/v2\/media\/702"}],"wp:attachment":[{"href":"https:\/\/sellerroad.net\/en_us\/wp-json\/wp\/v2\/media?parent=442"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sellerroad.net\/en_us\/wp-json\/wp\/v2\/categories?post=442"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sellerroad.net\/en_us\/wp-json\/wp\/v2\/tags?post=442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}